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Howdoesanorganisationstayrelevant?

John Campbell 

RMB Chief Digital Officer

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Episode summary

People think that an organisation is responsible for their careers and their jobs. The reality is that many jobs can be done better by a computer, and organisations are going to do that to remain competitive. Regarding the fourth industrial revolution, financial services will likely be most impacted by Blockchain. This has been driven by a fundamental lack of trust inherent in humans.

People need to learn to navigate through the minefield of buzzwords. From an RMB perspective we are not in a bubble, our customers are the reason we exist, and they face exactly the same considerations and concerns. A key part of John strategy is “making it real” by educating both RMB internally and our customers about 4IR themes. After that the strategy is one of creating ventures which would be a product or business that capitalises on the positive aspects of some new disruptive change or innovation. Typically, it is for profit or it is for the good of the organisation or for efficiency.

RMB is not just look inwardly and seeing how all of these things affect us and what we should do about it, but we also taking our customers along on the journey. Typically, when we have look at a customer, we look at the numbers, and we don’t always fundamentally understand where they operate and how these 4IR factors influence them. It’s everyone duty, regardless of position, to learn about these themes because the reality is that most people don’t understand them.

Business of today will always focus on KPIs, bonuses and retirement. Digital has shown us it’s a winner takes all game so there needs to be more focus on being ready for the future. Blockchain will do to money and financial services what version 1 of the internet did to media and communications.

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