THINKING. PULLING. TOGETHER.

That’s how winning works. The only way winning works.

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THINKING. PULLING. TOGETHER.

Watch the 95-second cinematic version of the RMB rowing advertisement. The story includes the preparation, the competition and sustaining success after victory. RMB is proud to partner RowSA to bring the story of championship-grade collaborative thinking to life. Directed by Ian Gabriel.

The three 60-second commercials tell the story in distinct parts: before competition (with all the preparation and talent-nurturing that goes into it); facing competition (as on the water, so in the marketplace); and what happens after victory has been achieved. The stories salute the hard work and dedication of South Africa’s best rowing talent.

THINKING

“It takes ten years to win gold at the Olympics,” according to the head coach of RowSA, Roger Barrow. Indeed — there is no substitute for meticulous planning. Rowing is a thinking person’s sport — it is as much brain as it is brawn.

This ad is a tribute to all the hard work of professionals everywhere and also salutes RMB’s owner-manager culture of cross-discipline collaboration.

PULLING

At the end of the day — ideas, teams and services are tested in the open marketplace. Not everyday is easy — for the professional champion rower, the entrepreneur building a business or the business people working to create value for their clients.

RMB’s Traditional values drive us to perform for all those we serve — and our Innovative ideas are the result of several different skill sets and personalities united in common purpose. To add value.

TOGETHER

It is said that you are only as good as your last victory. To win can be a dangerous thing. Only if you consistently strive to improve does excellence become a habit. The third part of the story concludes with a principle and a promise — like the rowing team, RMB will continue to offer multi-disciplinary solutions to complex problems, day after day.

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Traditional values. Innovative ideas.

Rand Merchant Bank (RMB), a division of FirstRand Bank Limited, is a leading African corporate and investment bank and part of one of the largest financial services groups in Africa.

We offer our clients innovative, value-added advisory, funding, trading, corporate banking and principal investing solutions. In the business of corporate and investment banking, it’s not just the thought, but the quality and inventiveness of the thinking that counts. Our ability to think differently, and our collaborative spirit is what sets us apart and enables us to deliver on our brand promise Traditional values. Innovative ideas.

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